{
 "name": "OrderPadLedger Form Builder Price Index",
 "title": "Form Builder Price Index",
 "url": "https://orderpadledger.com/datasets/form-builder-price-index/",
 "csv": "https://orderpadledger.com/datasets/form-builder-price-index.csv",
 "markdown": "https://orderpadledger.com/datasets/form-builder-price-index/index.md",
 "computed_at": "2026-10-05",
 "license": "https://orderpadledger.com/terms",
 "headline": "The Form Builder Price Index carries 6 published figures read from 8 sources' own pages, from 19 to 300 USD, read 12 September 2026.",
 "quotes": [
  "The Form Builder Price Index carries 6 published figures read from 8 sources' own pages, from 19 to 300 USD, read 12 September 2026.",
  "8 of the 28 named sources read in full publish a figure; 20 publish none, read 12 September 2026."
 ],
 "citation": "\"OrderPadLedger Form Builder Price Index\", updated 2026-10-05, https://orderpadledger.com/datasets/form-builder-price-index/.",
 "changed_since": null,
 "national": {
  "unit": "USD",
  "n": 6,
  "median": 26.5,
  "min": 19,
  "max": 300,
  "p25": 22.75,
  "p75": 137.25,
  "mean": 79.8333,
  "units": {
   "EUR": 2,
   "USD": 6
  },
  "published_sources": 8,
  "named_sources": 28,
  "read_sources": 28,
  "not_published": 20,
  "published_share": 0.286
 },
 "by_axis": {},
 "rows": [
  {
   "source": "SurveyMonkey pricing",
   "url": "https://www.surveymonkey.com/pricing/",
   "figure": "€30",
   "value": 30,
   "unit": "EUR",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "€30/ user / month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "25865fb865196742e515ec9107ab6e17fc80160f76c05b72bb98b3de9daace24"
  },
  {
   "source": "Formstack pricing",
   "url": "https://www.formstack.com/pricing",
   "figure": "$83",
   "value": 83,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$83/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "8cffcf39b1374fffd2c41d9a363027eefface11e739f85da437574616467203f"
  },
  {
   "source": "Paperform pricing",
   "url": "https://paperform.co/pricing/",
   "figure": "$24",
   "value": 24,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$24/month Billed as $288/year",
   "source_class": "primary-provider-own-site",
   "text_sha256": "e6adaad3eb8e381da7f39a569dfa7bcbd78e9f00fb0ea3b5df5b7a11a70bef34"
  },
  {
   "source": "Cognito Forms pricing",
   "url": "https://www.cognitoforms.com/pricing",
   "figure": "$24",
   "value": 24,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$24/mo.",
   "source_class": "primary-provider-own-site",
   "text_sha256": "00061b9fabc11b1356862ca827439f3b8a5467a0b94d9140e9f3dd610197a69a"
  },
  {
   "source": "involve.me pricing",
   "url": "https://www.involve.me/pricing",
   "figure": "$29 ",
   "value": 29,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$29 / mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "70f12a26b499d8d98e014f88774154bbe153a5982d264ad3fca18a949e479120"
  },
  {
   "source": "Formaloo pricing",
   "url": "https://formaloo.com/pricing",
   "figure": "$19 ",
   "value": 19,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$19 /month for 3 team members",
   "source_class": "primary-provider-own-site",
   "text_sha256": "92d922c59b72f6f4cf9b8fdcce5fa763b52bcc71e0fa5bbe6d72e33634cb2829"
  },
  {
   "source": "Form.io pricing",
   "url": "https://form.io/pricing",
   "figure": "$300 ",
   "value": 300,
   "unit": "USD",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "$300 per month to continue on Form.io SaaS.",
   "source_class": "primary-provider-own-site",
   "text_sha256": "21b6d76a268b5959f0c84d4c37022edfd7aa092364d149f9df9e3368dde825da"
  },
  {
   "source": "forms.app pricing",
   "url": "https://forms.app/en/pricing",
   "figure": "16 EUR",
   "value": 16,
   "unit": "EUR",
   "vat": null,
   "axis": {},
   "retrieved_at": "2026-09-12",
   "quote": "16 EUR /month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "40bf3b3b59942996fd868351108dd26f25a25c8cc4d1a367b0c92bd279d9172e"
  }
 ],
 "not_published": [
  {
   "source": "Jotform pricing",
   "url": "https://www.jotform.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Typeform pricing",
   "url": "https://www.typeform.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Fillout pricing",
   "url": "https://www.fillout.com/pricing",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Tally pricing",
   "url": "https://tally.so/pricing",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Wufoo pricing",
   "url": "https://www.wufoo.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "123FormBuilder pricing",
   "url": "https://www.123formbuilder.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Zoho Forms pricing",
   "url": "https://www.zoho.com/forms/pricing.html",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Formsite pricing",
   "url": "https://www.formsite.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Gravity Forms pricing",
   "url": "https://www.gravityforms.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "WPForms pricing",
   "url": "https://wpforms.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Ninja Forms pricing",
   "url": "https://ninjaforms.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Fluent Forms pricing",
   "url": "https://fluentforms.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "FormAssembly pricing",
   "url": "https://www.formassembly.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "MachForm pricing",
   "url": "https://www.machform.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Formidable Forms pricing",
   "url": "https://formidableforms.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Feathery pricing",
   "url": "https://www.feathery.io/pricing",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "HubSpot Forms",
   "url": "https://www.hubspot.com/products/marketing/forms",
   "retrieved_at": "2026-09-12",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Google Workspace pricing (Google Forms)",
   "url": "https://workspace.google.com/pricing",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Kissflow pricing",
   "url": "https://kissflow.com/pricing/",
   "retrieved_at": "2026-09-11",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "jotform.com",
   "url": "https://www.jotform.com/pricing/",
   "retrieved_at": "2026-09-12",
   "reason": "every candidate on the page was refused"
  }
 ],
 "sources": [
  {
   "url": "https://www.jotform.com/pricing/",
   "label": "Jotform pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.typeform.com/pricing/",
   "label": "Typeform pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.formstack.com/pricing",
   "label": "Formstack pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.cognitoforms.com/pricing",
   "label": "Cognito Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.fillout.com/pricing",
   "label": "Fillout pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://tally.so/pricing",
   "label": "Tally pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://paperform.co/pricing/",
   "label": "Paperform pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.wufoo.com/pricing/",
   "label": "Wufoo pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.123formbuilder.com/pricing/",
   "label": "123FormBuilder pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.zoho.com/forms/pricing.html",
   "label": "Zoho Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.formsite.com/pricing/",
   "label": "Formsite pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.surveymonkey.com/pricing/",
   "label": "SurveyMonkey pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://forms.app/en/pricing",
   "label": "forms.app pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.gravityforms.com/pricing/",
   "label": "Gravity Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://wpforms.com/pricing/",
   "label": "WPForms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://ninjaforms.com/pricing/",
   "label": "Ninja Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://fluentforms.com/pricing/",
   "label": "Fluent Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.formassembly.com/pricing/",
   "label": "FormAssembly pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.machform.com/pricing/",
   "label": "MachForm pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://formidableforms.com/pricing/",
   "label": "Formidable Forms pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.involve.me/pricing",
   "label": "involve.me pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://formaloo.com/pricing",
   "label": "Formaloo pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.feathery.io/pricing",
   "label": "Feathery pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://form.io/pricing",
   "label": "Form.io pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.hubspot.com/products/marketing/forms",
   "label": "HubSpot Forms",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://workspace.google.com/pricing",
   "label": "Google Workspace pricing (Google Forms)",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://kissflow.com/pricing/",
   "label": "Kissflow pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.jotform.com/pricing/",
   "label": "jotform.com",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 28 named sources that could be read published a usable figure; 20 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 99 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median, minimum and maximum advertised monthly price per response-allowance band across every form builder that publishes one, and the cheapest published plan per band; the free-tier ladder measured on the two numbers that actually bind - forms and monthly responses - which is where the market's free plans differ by two orders of magnitude (100 entries a month against unlimited) and which no comparison page tabulates; the WordPress plugins' per-year licence repriced as a monthly equivalent so the two business models can be compared at all; repriced-since the previous read",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">19 to 300 USD</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">6 published figures, Form Builder Price Index, across 8 sources, read 12 September 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://orderpadledger.com/datasets/form-builder-price-index/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: OrderPadLedger Form Builder Price Index</a></figcaption></figure>"
}
